Hailing from the heart of Hollywood, AMIRI is the brainchild of designer and Los Angeles native, Mike Amiri. Designed and produced in downtown LA, the AMIRI menswear collection showcases the best the West Coast has to offer.

The Los Angeles native began his career in fashion hand-making stage pieces for West Coast rockstars like Axl Rose and Aerosmith’s Steven Tyler, before eventually starting his own eponymous label in 2014, allowing us mere mortals access to a frontman’s wardrobe.

Amiri soon became known for its distinct design signature seeped in 1990s counterculture nostalgia—grungy flannel shirts, skinny jeans, leather jackets and graphic tees. Now, as the men’s fashion aesthetic continues to evolve, so does Mike Amiri as a designer.