DESIGUAL

What is Desigual?

In reality, Desigual isn't a brand. It's a group of people who believe in the power of creativity as a way of life.The name “Desigual,” meaning “different” in Spanish, was coined by the esteemed Spanish film director Isabel Coixet. She remarked that the clothing concept was exceptionally unique. Thomas Meyer, her friend and the founder of Desigual, was captivated by this term and adopted it for the brand.

Our story.

Thomas Meyer created Desigual in 1984, in the Barcelona neighbourhood of El Raval, when he designed a jacket that is now considered one of the fashion sector's first ever upcycled products. Then filmmaker Isabel Coixet whispered a word, "Desigual", and accompanied it with the motto "no es lo mismo" ("it's not the same").

Spanish graphic designer, illustrator and sculptor, Peret, sketched our first logo: the Humans (a woman and a man holding hands... naked). And architect Tonet Sunyer designed the first Desigual store in Ibiza's port in 1986.

Those years served as a meeting point for many people who were fascinated by this free, authentic,  optimistic, unapologetic and Mediterranean universe which, from Barcelona, continues to inspire the world more than three decades later.

DESIGUAL STUDIO FW25

With legacy at its core, Desigual’s premium line reimagines staple house codes of joy and non-conformism through a lens of elevated craftsmanship.

Amidst the uncertainty, we ask: Why? Why has division grown stronger than love? In an age where empathy is radical, Desigual Studio FW25 stands as a declaration of unapologetic optimism and unwavering joy, daring to choose positivity.

Join us in asking the questions and living the answers.