MSGM

For the MSGM Men’s Spring/Summer 2026 collection, Massimo Giorgetti draws inspiration from bike life, not just as a sport but as a true lifestyle.

An aesthetic made of speed and stillness, dusty trails and urban skylines, of bodies under
strain and minds set free. The bicycle becomes a symbol of forward momentum, a way to
move through the world and through oneself, marked by dust, sun, and adrenaline.

Endorphin is the new happiness. "I feel the rush” is a statement of intent: to wear the race, to embody that surge of energy when fatigue transforms and the body feels weightless.
The iconic MAGLIA ROSA and MAGLIA GIALLA, inspired by the world’s most legendary
cycling competitions, appear alongside graphics born from iPhone snapshots taken by
Giorgetti himself during real bike rides. Glimpses of nature, mountains, and travel details,
each print is a memory, documented directly onto fabric. Every garment is a stage of both a physical and emotional journey.

Tailoring is deconstructed and sport-contaminated. The shirt becomes a technical mesh.
Proportions are redefined, more functional, more hybrid. Crispy nylons for lightweight, durable, high-performance pieces. Cordura is processed to look weathered by sun and street. Denim treated with grass stains and earth-toned washes to evoke the terrain.
"We wear mud on our skin and sunlight in our eyes."

A tale of truth and origins, warmed by the sun.
There is something deeply honest about a flower that blooms unseen.
In nature that grows freely, wildly, away from the spotlight, MSGM Spring 2026 takes root.
It’s an elegance that gets its hands dirty. Quintessentially British details dear to the brand take inspiration from English gardens. Traditional gardening workwear is reimagined as a metropolitan wardrobe staple.

Like the workwear, the collection is mainly made of cotton.
The details speak for themselves.
Bouquets printed on lycra.
Floral gobelins, patchworks of broderie anglaise, pinstripes, and Tiny flower patterns with a lived-in feel.
A pop-art half apple bursts into the patterns.
A palette inspired by a rain-kissed garden, disrupted by the electric acidity of MSGM’s archival hues — just like the prints of flower-filled vases, also sourced from the archive.
The black of wet soil, the deep blue of a lake at dusk, the gray of damp stones.
The shy violet of fragile petals, the vibrant lime of new leaves.
And then pink. Every shade of it. The fits are boxy, but still feminine and modern.
Florals for next spring are not just groundbreaking — they're an invitation to blossom again, even in a metropolitan context.
Gently.
Purposefully.