Sweaty Betty

Founded in Notting Hill, London in 1998 by Tamara Hill-Norton, Sweaty Betty is on a mission to empower women through fitness and beyond. In the late 90s, the representation of women sweating was non-existent in marketing and media. But Tamara was determined to make it cool to sweat.

With an intentionally polarizing name and a clever icon to match (spot the S and the B), Sweaty Betty started out by challenging convention in sportswear and continue to do so to this day. Sweaty Betty creates activewear designed by women for women. Famous for our bum-sculpting leggings, each piece is designed to be worn from studio to street and crafted in the best technical fabrics.