Rugged, durable, and ready to brave any element. Superdry’s progressive outerwear range reaches new pinnacles with the “Forever Jackets” AW/23 collection. From the sidewalks of early Noughties New York to mountain climbing expeditions in rural Japan, inspiration has been drawn from a wide variety of sartorial cultural references. By evolving and progressing their craft with renewed focus, Superdry have continued to elevate their iconic outerwear staples and broaden the range.

With recycled fill incorporated within all the padded jackets and recycled linings now featuring across the entire range, year-on-year Superdry’s sustainability goals are beginning to be realised. The result is a fashion-forward range of progressive outerwear designs for AW/23 with cultural storytelling woven into every intricate stitch.