Olaplex Logo



OLAPLEX revolutionized the haircare industry in June 2014. We started in a California garage. Known as the “invention,” the new single ingredient allowed professionals to reach new heights in color & care. Patented technology - one single ingredient – is continuously changing what is possible for hair.

Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building”.